Prof. Alan Brown
Title of Paper:
Digital Transformation in Practice: Lessons from Industry
Digital transformation initiatives are currently sweeping across all business sectors promising to revolutionize traditional business models, optimize the design and delivery of new goods and services, manage production systems more efficiently, redesign working practices and management principles, and much more. Aside from the technical challenges being addressed, digital transformation has also enabled a more fundamental management shift to occur. In practice, organizations are forced to shift perspective away from the specific technologies inherent in a digital world and towards the principles on which digitally-enabled organizations operate. This presentation will discuss the challenges of digital transformation being experienced in industry today, describe some of the practical approaches being taken, and outline some of the key challenges that will shape the future.